Why You Should Be Using TikTok To Grow Your Brand (No Matter What Its Fate Is)
If you are not already using TikTok for your business or personal brand, it’s time to get started. Yes, I am aware that TikTok could be banned in the United States. No, that shouldn’t stop you. Here’s why.
TikTok is growing exponentially. With over 800 million active users, the app is filled with creators and viewers alike. Brands are already using the platform to create content, engage with consumers and launch viral hashtag campaigns. This means that either A) your competition is already making a name for themselves on the platform and you’re not or B) you could be a leader in your industry and use TikTok to reach the audience your competitors haven’t begun to touch. Which would you rather choose?
To maximize your audience reach, whether your goal is driving sales, increasing leads or raising brand awareness, then your brand needs to be creating content on TikTok. This is the point in the conversation where I am frequently met with “but” statements. “But I don’t have time for another social media,” “but I don’t know how to create TikTok content,” “but my audience isn’t on TikTok,” and, most recently, “but why would I spend time on an app that could disappear by fall?” To all of those and more I say, “But why are you willingly missing out on a massive opportunity for growth?”
Creating TikTok content is worth investing your time, even if you aren’t targeting a Gen Z audience. There is so much more to TikTok than just Gen Z and viral dancing. Just spend five minutes scrolling through the app’s For You page or do a quick search for hashtags related to your brand (even niche tags) and you’ll find that your audience is on TikTok, no matter who they are or what their age is. Every day I am blown away by the creativity of businesses on TikTok, from beauty brands to medical practices to wedding vendors to retirement homes (yes, there really is an active audience of senior citizens on TikTok).
As for the concern that you’d be “wasting time” creating content only for the app to disappear and all your content to go with it, that’s an easy one to combat for a couple of reasons. First, ask yourself if it’s time wasted for your brand name to be put in front of new people every day? Then, focus on how you can use TikTok to spread the wealth and encourage growth on your other channels. Link your TikTok account to your Instagram profile, include a #linkinbio and put a call to action in your posts. A simple “follow me @ on IG” at the end of your videos is all it takes. Better yet, all your TikToks can be downloaded, meaning you can keep the content you’ve created even if the app disappears.
And if the TikTok ban doesn’t go into effect, you’ll either find yourself happy you got started now, or wishing you hadn’t waited to jump in. TikTok is growing whether you’re on it or not. How will you use it to your brand’s advantage?
Not sure how to start building your brand on TikTok? Follow me on LinkedIn for more tips on breaking into your untapped market.
Published By Emily Rochotte
Originally published at https://www.linkedin.com.